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Create an Engaging Web Presence by the use of content

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. In these instances, you leave it to the search engines to make the decision on which page is the correct one. For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. I strongly believe that relevant links have a bigger impact on the algorithm. What’s even better is that they can be a great way of attracting relevant traffic to your site as well.

This year will be the year of web crawlers

When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. On-site optimization is all about publishing awesome stuff in the first place. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. It’s also critical to ensure that review content is not duplicated on external sites when using 3rd party product review vendors. When avoiding thin content penalties, duplicate content must be evaded at all costs.

Try to target a hungry crowd by paying attention to social media

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. These problems will give a poor user experience and could impact your search ranking. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? So, how does Google determine site quality? On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Only for marketing needs, different titles are resorted.

People still ask me about walled garden sites and its importance today

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Google recommends this approach for making URLs more human friendly." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! One of the biggest goals of any startup, blogger or webmaster is to drive traffic to their blog or site - and links play an important role. Each journey begins with a landing page and ends with a so-called money page, where the user completes a goal. You never know, you might discover something that you can use in your future digital marketing and social media efforts. Most online marketers are bad at SEO because they can’t sell for shit. Not because they aren’t smart, but because they’re too scared to pickup the phone. And yet, sales is the missing link in a good SEO strategy. It’s what separates the amateurs and the wannabes from the pros.

Refresh your website to match your message

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.

Create an Engaging Web Presence by the use of content

Conventional wisdom has been that 301 redirects only pass about 85% of link equity. A well-planned structure makes your writing more effective. The most successful marketers notonly work to share their brand’s message, but they concentrate on building unique and personal relationships with their community. When relative path URLs (excluding the “http://www.domain.com” portion) are also used on the site (either in content or navigational links), it makes it all too easy for search engines to quickly crawl hundreds, if not thousands of HTTPS URLs, which are technically duplicates of the HTTP versions. Trust between a potential customer and a company must be present for a potential customer become a customer.
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